hoolah is an Asian buy-it-now-pay-later platform.

By splitting consumer payments into three interest-free repayments, it aims to enable merchants to increase shopping carts, reduce purchase abandonment and increase revenue opportunities without driving consumers into debt.

hoolah’s omnichannel online and in-store payment system aims to eliminate risks for its merchants through full upfront payments. This is made possible by the company’s proprietary risk management system.

Launched in 2018, the company now operates a 1,500-strong merchant network in Singapore, Malaysia, and Hong Kong.

The company was established by Arvin Singh (Linkedin) and Stuart Thornton.

We put hoolah in our “Orange Compliance” list because it is not clear whether the company holds a license for money transactions. Moreover, hoolah gives information about this in their white paper, nor can they be found in the register of the MAS (Monetary Authority of Singapore).