Key Data

• Trading Name: World Liberty Financial
• Legal Entity: WorldLibertyFinancial, Inc/DT Marks DEFI LLC
• Activities: Crypto Platform for Earn and Borow Crypto
• Location: USA
• Regulations: regulated by SEC
• Key People: Trump family

World Liberty Financial, founded in November 2024 by Donald Trump and his sons, operates as a comprehensive platform offering crypto and investment services. Positioned as a disruptor in the digital finance space, the company seeks to blend traditional finance principles with blockchain technology.

DT Marks DEFI LLC and WLF Ownership Structure

DT Marks DEFI LLC, linked to Donald J. Trump and certain family members, owns 60% of WLF Holdco LLC, which fully controls World Liberty Financial, Inc. (WLF), a Delaware non-stock corporation developing the WLF protocol and governance platform. WLF Holdco LLC retains rights to net protocol revenues, excluding proceeds from $WLFI token sales, under agreements with WLF.

Eric Trump is the only Trump family member involved in management, serving on the board of managers of WLF Holdco LLC. DT Marks DEFI LLC and Trump family members hold 22.5 billion $WLFI tokens and are entitled to 75% of $WLFI token sale proceeds (after deductions) through a service agreement.

References to Donald J. Trump or his family do not imply endorsements. The WLF protocol, $WLFI tokens, and related platforms are non-political and offered solely by World Liberty Financial, Inc. or its affiliates.

Offering

World Liberty Financial provides a range of services centered around cryptocurrency and digital finance. The platform focuses on the development of the WLF protocol, a blockchain-based system designed to facilitate secure transactions and decentralized governance. Its flagship product, $WLFI tokens, offers users access to platform features and potential investment opportunities. The platform positions itself as a blend of traditional financial services and innovative blockchain technology.

Serving Industries

The platform primarily targets the cryptocurrency, finance, and blockchain technology industries. It caters to individual investors, institutions, and businesses seeking decentralized solutions for transactions and governance. Additionally, its association with prominent figures positions it to attract a diverse audience, from retail traders to large-scale financial entities.

Regulation

World Liberty Financial adheres to stringent compliance requirements, aligning with U.S. and international cryptocurrency regulations. The platform operates under the jurisdiction of Delaware law, ensuring transparency and compliance with the SEC and other regulatory bodies. Policies such as AML/KYC are in place to safeguard user activities and maintain trust.

Online Reputation

World Liberty Financial’s online reputation is closely tied to its high-profile founders and innovative approach to decentralized finance. While it has garnered attention for its association with the Trump family, this connection has also invited scrutiny. Reviews and discussions on social media platforms highlight both enthusiasm and skepticism, reflecting its polarizing position in the crypto market.

People

The leadership and management of World Liberty Financial include prominent figures such as Eric Trump, who serves on the board of managers for WLF Holdco LLC. While Donald J. Trump and other family members are not directly involved in operations, their indirect association with the platform adds a unique dimension to its public profile. The operational team includes experienced professionals in blockchain and finance, focusing on innovation and growth.

Customer Reviews

Customer reviews are mixed, with some praising the platform’s innovative protocol and potential investment opportunities, while others express concerns about its political associations. Many users appreciate the transparency of the WLF protocol and the utility of $WLFI tokens but remain cautious about the platform’s long-term prospects.

News

World Liberty Financial has been a frequent topic in financial news, particularly for its association with Donald J. Trump. Headlines often focus on the platform’s ambitions in decentralized finance and its unique governance structure. The launch of $WLFI tokens and its future roadmap have sparked interest and debate within the crypto community and beyond.

Conclusion

Compliance Rating: Green

Customer Review: Green

World Liberty Financial is a bold entrant into the decentralized finance space, blending blockchain technology with traditional financial strategies. While its association with high-profile figures gives it a significant presence, its long-term success will depend on delivering value through the WLF protocol and maintaining a robust compliance and risk management framework. Transparency and innovation will be critical to building trust and sustaining growth in a competitive industry.